Muhammad Yaqoob Malik                                                  

House No.580-B, Block K, Sabzazar, Lahore | M: 0332 843 2287 | E: [email protected]

PROFILE

• Seasoned professional with demonstrated ability to achieve outstanding results within challenging environments and circumstances.


• Strong leadership skills; Proven track record of strategic planning & implementation, increasing performance, reducing costs, increasing efficiencies and improving bottom line profitability.

§  Over 20 years of rich managerial experience with 10 years’ experience at senior level.

• Specific expertise in Sales & Marketing, Product Management, Customer Relationship and operations.


• Accomplished manager with ability and skill to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.


• Well-developed analytical, interpersonal and communication skills. Adept at identifying performance gaps and solving challenging problems.

ACCREDITATION

§  Best Performance CEO Award for consecutive 4 years

§  Negotiated & won the exclusive Vendor Agreement for PepsiCo International

CORE COMPETENCIES

§  Strategic Thinking

§  Project Planning & Execution

§  Facilitating and Managing Change

§  Product Management                   

§  Strategic Marketing & Management

§  Effective Communication

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS

ASIA ELECTRONICS, LAHORE

Head of Sales & Marketing (Jan2022 – To date)

§  Developed Brand awareness on behalf of multiple brands like, Haier, Gree, Dawalance as per agreed targets.

§   Achieved 10% growth in overall Sales on Year-to-Year Sales

Boss Furniture:

Head of Corporate B2B and B2C Sales (June 2019 – To dec 21)

§  Re organized Team management institutional sales

§  Sales training seminars for corporate sales

§  Increased Modern Trade business and Brand Shops

§  Export Sales

HAIER PAKISTAN, LAHORE

Country Manager Product & Corporate Sales (February 2016 – May 2019)

§  Prepared and implemented strategic plans which dictate direction of the Company, provided guidelines for execution, and ensure that all the teams are in line with objectives.

§  Supervise brand awareness activities, processing activities: develop, implement and monitor plans for improvement in these areas.

§  Delivered a best transaction sales CAGR of 22% for 5 straight years.

§  Negotiated and won PepsiCo International Agreement for supply of Deep Freezer.

§  Launched new products – Deep Freezer, Refrigerators in line with the regional goals.

HAIER PAKISTAN, LAHORE

Head of Key Dealers & Exports Sales (B2B) (November 2014 – February 2016)

§  Assessed and restructured the Distribution Channel Planning.

§  Developed highly motivated team to meet the given targets as per Company Policies.

§  Explored markets planned and implemented the company’s export policies through appointment of distributors’ network throughout world with a special emphasis on Middle East & South Asian States

§  Pioneered and executed channel separation strategy to unlock long term growth for the brand, providing superior customers & improving ROI.

§  Established working relationship with external parties which support the achievement of External goals.

§  Ensured the Profitability of the dealer with lucrative price & policies of the product to get the attention of the mega dealers.

§  Exceeded the export sales target of half million US Dollars for the first year

VARIOLINE INTERCOOL PAKISTAN LIMITED, LAHORE

National Manager (August 2010 – October 2014)

§  Developed a strong brand name of the Group through effective marketing planning using the tools like print media, TV, and Seminars etc.

§  Successfully implemented new marketing strategies resulting in the phenomenal growth in brand acceptance and sales.

§  Achieved the milestone of 04 billion Sales Volume.

VARIOLINE INTERCOOL PAKISTAN LIMITED, LAHORE

Manager Business Development (September2008 - July 2010)

• Launched the brand in local market and developed multiple distributors throughout the country.

§  Achieved record sales of 2 Million USD first time from local market in first year

DWP GROUP PAKISTAN (SAMSUNG & GREE), LAHORE

Sales Manager (September2001 - Augst 2008)

§  Analyzed market trends, set key sales targets, developed sales promotional strategies, and provided continuous feedback on market trends to the top management

• Developed & established new dealer network on proven track.


• Managed to exceed the demanding sales targets with the team on regularly & achieved sales targets.

CANDY HOME APPLIANCES, LAHORE

Area Sales Manager (January 1998 - Augst 2001)

§  Restructured the Lahore Office and recruited a new team of professionals

§  Enhanced the corporate customer base by targeting the concerned industries

§  Defined 2-year sales targets, devised marketing plans and actively participated in business development

§  Achieved sales of 1.5USD, exceeding target by 50%, within a year in imports only

§  Achieved 100% increase in the clientele as well as in business volume within a year time

§  Successfully led the team marketing and customer clearance executives

EDUCATIONAL QUALIFICATIONS

§  Master of Business Administration (MBA - Marketing), Institute of Business & Management, University of Engineering & Technology, Lahore    

§  Bachelors in Commerce, The Punjab University, Lahore